Our self-made product!

Good morning everyone,


Here it is, our self-made product line of the fictional cosmetics company "Hazel", "The two fase foundation". We were supposed to come up with a new product for this company, in order to improve sales and shift the target group of Hazel into a more young and modern light. 


Therefore we wrote a press release, which should be published to inform about the upcoming changes within the company. At the end, we also added some information about Hazel's current situation and further information about why changing the firms target group and product lines. This is our press release:

PRESS INFORMATION

LONDON, ENGLAND, November 25, 2011

New innovations by Hazel

Hazel Cosmetics recently has announced a series of brand new products, which should innovate and facilitate the use of skin foundation for teenagers and young women. The new product will aim on a specific target group that is, Teenagers and pre-teenagers at the age of 14-23.

“We are quite sure that this new product will constitute a huge help for young women, who are faced with the edge between the age of a teenager and the beginning to be a grown up”, said Mike Smith, Hazel’s Marketing manager. “We think this time and phase in the lives of young adults, is characterized by uncertainty, shown in their psychological interior and referring to this, their skin as well. We want to help by providing this new innovative product, the “Two Fase Foundation”, in order to improve both, the skin and hence, the self –confidence to manhandle this complicated phase in the life of a girl.”

The key factors of this brand new innovation are two effects, which team up to provide an optimal protection for the skin, and simultaneously, let the skin appear becalmed and vital look by still remaining its naturalness. The clue, once put on, the rich lotion will gives the skin sufficient moisture and care for the whole day, while the foundation delivers a young and fresh face by covering skin blemishes and diminishing the production of new ones.

The new “Fase Foundation” with its two side effect, will be acquirable in the shops starting in the beginning of December 2011. However, the sales will be firstly confined to the English market, in which the demand should be tested, whereas the selling is planed for a release out of the English market as well.

End

About Hazel:

For more than 50 years, Hazel, one of the world’s largest direct sellers of cosmetics and beauty products, is producing cosmetics, fragrances and toiletries for the global market. Nevertheless, the recent development since the 1990s describes a steady decline in Hazel’s sales. Nowadays, Hazel has got a small market share in products for teenagers and young women and is confronted with a further decline. Therefore, a new CEO has been appointed and a new strategy was set up combined with a series of new products.
Our Mission Statement:

Feel secure, a pretty and healthy skin at the same time with Two Fase Foundation.

As you can see, in our English course, we are supposed to connect our learning process with business routine as well. We learn how to write such reports, customer information and press releases. This is very useful, because you know how to structure those things when you are supposed to write a "real" one.